![]() ![]() TV + Digital Measurement insights are available to show how well they work together.The offering is seamless – no client data integration is needed.Fully anonymized, single-source Measurement Solutions with a 1:1 deterministic match between TV exposure and in-store purchase.To summarize the benefits that the Catalina-Samba TV partnership is providing Georgia-Pacific: ![]() “We have benefited from the speed with which they generate reports – typically within four to six weeks - which is twice as fast as the previous industry standard.” ![]() Manager Marketing Analytics at Georgia-Pacific. Their toolbox provides a window into tens of millions of households and billions of data points, giving us a near real-time look into viewership of our ads and when those ads are viewed across multiple screens and subsequently triggering sales of our products,” said Kenita Johnson, Sr. “Since measuring the effectiveness of TV and digital media investments is difficult for any company, we were intrigued by the sheer scope of insights that Catalina and Samba together can deliver. Georgia-Pacific was the first major company to experience the advanced analytics tools that Samba TV and Catalina have developed to measure and fundamentally improve media buying and selling across all marketing channels, including in-store, digital, mobile, over-the-top (OTT) and linear TV. Following a successful pilot, Georgia-Pacific has engaged the combined firepower of Catalina and Samba TV to measure the effectiveness of its digital and television advertising for four of its leading brands: Quilted Northern®, Angel Soft®, Dixie®, and Sparkle®.Ĭatalina, the leader in shopper intelligence and personalized digital media for CPG brands and retailers, and Samba TV, the leading provider of global TV data and audience analytics, announced in June 2019 that they were partnering to integrate shopper behavioral data and video viewership insights on a massive, unprecedented scale. ![]()
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